TERRASCALE // PAID ADS FOR HOME SERVICE TRADES

MOST AGENCIES SELL ADS.
I BUILD CUSTOMER LINES.

Creative, Meta ads, and a website that converts — assembled into one system that turns attention into booked jobs for plumbers, electricians, roofers, and other home service trades.

Next available build slot — 2 this month
01 // ROI ESTIMATOR

RUN YOUR NUMBERS.

Slide the inputs. See what a system that captures and converts your leads could do.

Roofers

Roofers

Home service trade

Planning estimate: $35–$60 per lead for home service trades on Meta.

$6,500
$2,000
25%

Est. leads / month

42

Est. booked jobs

11

Est. revenue

$68,421

ROI multiple

34.2x

Planning estimates, not a guarantee. Leads = spend ÷ $47.50.

02 // HOW IT WORKS

ADS ARE ONLY THE FRONT DOOR.

The real work is everything that makes the click worth paying for.

01

Diagnose

Map the offer, traffic, page, follow-up, and sales path. Find where leads are leaking out before a single dollar is spent.

03 // THE BACK END

THE CLICK IS WHERE IT STARTS.

The ad doesn't make you money. The path does.

01

Ad

02

Landing Page

03

Lead Capture

04

Follow-Up

05

Booked Job

04 // WHO IT'S FOR

TRADES WE BUILD SYSTEMS FOR

  • Roofers
  • Plumbers
  • Electricians
  • HVAC companies
  • Landscapers
  • Painters
  • Flooring installers
  • Pest control
  • Lawn care
  • Pool maintenance
  • Window cleaning
  • Pressure washing
  • Handymen
  • Home remodelers
  • Fence installers
  • Solar panel installers
  • Garage door repair
  • Security system installers
  • Tree trimming
  • Gutter cleaning
  • Water damage restoration
  • Mold removal
  • Carpet cleaning
  • Tile installers
  • Cabinet installers
  • Smart home installers
  • Basement waterproofing
  • Home inspectors
  • Roof inspectors
  • Insulation companies
  • Home stagers
  • Concrete contractors
  • Deck builders
  • Driveway sealing
  • Locksmiths
  • Wallpaper installers
  • Home automation experts
  • Paving companies
  • Fireplace installers
  • Window replacement
  • Door installers
  • Home theater installers
  • Garage organizers
  • Alarm system companies
  • Interior decorators

If it serves homeowners, we can fill its calendar.

04 // THE OFFER
THE FRONT OFFICE SYSTEM

Never Miss a Call. Never Chase a Lead.

One system that answers every call your team can't — day, night, and mid-job — filters out the junk and tire-kickers coming in from your ads, and tracks every single lead from first contact to booked job. You see exactly where every call came from, what it turned into, and what it was worth. No missed calls, no bad leads wasting your time, no leads falling through the cracks.

  • Every call answered — even when you're on a ladder or it's 9pm
  • Lead filtering — bad leads and spam get screened out before they reach your phone
  • Full lead tracking — every lead logged, followed up, and accounted for

It works like a front office that never sleeps, never quits, and never forgets a lead.

Meta Ads Management

We run Meta (Facebook & Instagram) ads built to put booked estimates and steady jobs on your calendar — roof replacements, HVAC installs, remodels, and service calls — not tire-kickers.

New Website Builds

No website? Or one that loses every ad click? We launch fast, conversion-first sites built for trades — clear services, before/after galleries, instant quote requests, and click-to-call.

05 // PROBLEM → SYSTEM

WORD-OF-MOUTH DEPENDENCY

Referrals are the best customers, until the phone goes quiet and there's nothing to refill it with.

NO REAL WEB PRESENCE

When someone finally looks you up, there's nothing there to close them.

Both get fixed by the same system.

06 // FIT CHECK

I ONLY BUILD A FEW AT A TIME.

If most of this sounds like you, we're probably a fit.

Established trade business with a real crew

Can handle more jobs if the phone rings more

Wants booked estimates, not vanity metrics

Local operator who answers their own phone

Tired of guessing where the next job comes from

07 // APPLY

READY WHEN YOU ARE.

Or email graham@terra-scale-agency.com · call (480) 352-3928

TerraScale

Paid ads and a website that converts — assembled into one system that turns attention into booked jobs for home service trades.

Areas We Serve

Arizona — serving home service businesses across the state, from the Phoenix metro to Tucson, Flagstaff, and Yuma.

New York — serving home service businesses across New York State, from the city to upstate and the surrounding areas.

© 2026 TerraScale

Paid Ads For Home Service Trades